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Retail & E-commerce
The Souled Store: How Four Friends Turned Pop Culture into a ₹450 Crore Empire
Ever wondered how a bunch of pop-culture nerds turned ₹1.75 lakh into a ₹450 crore empire? That’s the story of The Souled Store, India’s go-to brand for Avengers tees, F.R.I.E.N.D.S. hoodies, and more. From striking deals with Disney to raking in ₹18.2 crore in profit, here’s how four friends made fandom a serious business—and what it means for India’s retail future.
booksblurbsandbanter
Apr 144 min read
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