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Startup Spotlight


From Bihar’s Ponds to Global Kitchens: The Foxnut Revolution
Growing up in Bihar, makhana was my everyday snack, sautéed in ghee for Navratri fasts. Now, it’s a global superfood, replacing popcorn with flavors like caramel and peri-peri! Dive into the incredible journey of fox nuts—from Bihar’s ponds to a $100-million industry. Learn about the entrepreneurs, marketing magic, and the 2025 Makhana Board that’s fueling this revolution.

booksblurbsandbanter
May 58 min read
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From OnePlus to Nothing: My Journey with a Game-Changing Brand
Discover the incredible rise of Nothing, a tech startup shaking up the smartphone world. From Carl Pei’s OnePlus days to Nothing’s transparent phones and bold marketing, this blog dives into why this brand is a big deal in India and beyond. A must-read for tech fans!

booksblurbsandbanter
May 25 min read
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The Souled Store: How Four Friends Turned Pop Culture into a ₹450 Crore Empire
Ever wondered how a bunch of pop-culture nerds turned ₹1.75 lakh into a ₹450 crore empire? That’s the story of The Souled Store, India’s go-to brand for Avengers tees, F.R.I.E.N.D.S. hoodies, and more. From striking deals with Disney to raking in ₹18.2 crore in profit, here’s how four friends made fandom a serious business—and what it means for India’s retail future.

booksblurbsandbanter
Apr 144 min read
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