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Trending Brands
From OnePlus to Nothing: My Journey with a Game-Changing Brand
Discover the incredible rise of Nothing, a tech startup shaking up the smartphone world. From Carl Pei’s OnePlus days to Nothing’s transparent phones and bold marketing, this blog dives into why this brand is a big deal in India and beyond. A must-read for tech fans!
booksblurbsandbanter
May 25 min read
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Xiaomi’s Epic Journey: From Budget Smartphones to Electric Vehicle Giant
Xiaomi’s journey from budget smartphones to electric vehicles like the SU7 is a masterclass in innovation. Learn how they’re challenging Tesla and BYD, their bold EV strategy, and what it means for India and beyond in this engaging case study.
booksblurbsandbanter
May 17 min read
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The Souled Store: How Four Friends Turned Pop Culture into a ₹450 Crore Empire
Ever wondered how a bunch of pop-culture nerds turned ₹1.75 lakh into a ₹450 crore empire? That’s the story of The Souled Store, India’s go-to brand for Avengers tees, F.R.I.E.N.D.S. hoodies, and more. From striking deals with Disney to raking in ₹18.2 crore in profit, here’s how four friends made fandom a serious business—and what it means for India’s retail future.
booksblurbsandbanter
Apr 144 min read
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